Recruiting Automation Platform (Web App)
ROLE
Lead Designer 👩🏻💻
BACKGROUND
Entelo is a multifaceted platform that plays a part in the daily workflow of recruiters at over 500 organizations. We offer a variety of features to help users find and engage with the best candidates.
TIMELINE
Started Jan 2019
Refined June 2019TEAM
2 Product Managers
3-4 EngineersTOOLS
Sketch, InVision
Original Homepage
No personalized info ↓
PROBLEM
As ‘they’ say, you never get a second chance to make a first impression - The homepage is the first thing a user sees when to log on to Entelo. The original page was cluttered with irrelevant information about teammate activity, making it impractical for users and impeding their access to important features. Additionally, it gave no guidance on how to use the product, resulting in low feature usage. So the question became…
How can I help recruiters stay organized and informed while sourcing candidates?
↓
SOLUTION
I decided to approach the problem with 3 main solutions: Personalization, visual hierarchy, and persuasive design.
Personalization:
Display elements that are unique to the user, such as their individual projects and stats regarding user activity. This tackles the relevance issue in the original design.
Visual Hierarchy:
Following atomic design methodology - I decided to break each section into a separate card/widget to create a dashboard comprised of only important information. Based on user research, the most used features are conveniently placed at the top of the page.
Persuasive Design:
Nudging the user towards taking action on certain features results in increased feature adoption - I did this by using small notification dots and empty states that show the users what they're missing.
PROCESS
Research → Wireframing → Mockups → User Testing → Implementation
Wireframe
1st Iteration
2nd Iteration
Even columns,
most valuable
features
at the top →
1st Iteration
2nd Iteration
Less ambiguous copy
Clear
links →
Tested with real users
Engineering Leadership Sourcer
Technical Sourcer
USER FEEDBACK AND REFINED FEATURES
Our insightful users told us they loved the redesign, but had a few things to add. They didn't find the activity widget useful, and would love to see that real estate filled with reporting, or maybe Envoy (AI automated sourcing). They questioned the 'suggested candidates' at first, but were intrigued once the intention was further explained.
Overall, positive feedback 👍
After a bit of refactoring, I came up with the final, high fidelity mocks
↓
Final Product
Suggested Candidates
Suggestions offer users the ability to discover new candidates they might not see in a regular search by surfacing profiles related to candidates they've taken action on.
Projects
Projects are a major part of a recruiter's workflow on Entelo. This widget gives users a quick snapshot of their active projects, with a blue dot to indicate which ones need attention.
Messaging
Users love tracking their engagement on messages sent to candidates, so I bundled the most important stats and activity regarding their messaging to display on the homepage.
Activity
After multiple iterations and rounds of testing, I came up with the final version of this widget, which displays a snippet of reporting for the user's activity within the last 30 days.
Achievements
Gamification encourages users to be more active on the platform. To spark this productivity, I decided to display the user's latest badge along with their progress towards the next one.
Searches
When talking to users, I determined that they like having the option to access this from the homepage. They can use the dropdown menu at the top to switch between their saved and recent searches.
IMPLEMENTATION & KEY METRICS
After releasing the new Homepage to all users, it was very well received. According to FullStory event funnels, homepage engagement increased by 20%.
